Copywriting, of all kinds.
From B2B and D2C, versatility is one of my strengths and joys—I love bending between technical and creative, becoming an expert in new topics, thinking strategically or pulling heartstrings.
Branch
The job: Make the irreducibly complex, simple. As the primary voice for a fast-evolving insurance-tech startup, I drive the communication behind a brand on a mission to reinvent a tired industry. The subject matter? Complicated. The copy? Refreshingly readable. The deliverables? Different every single day.
Email campaigns, brand copy, one-pagers, newsletters, UX, social, brand and marketing strategy
McCain Foods Supersized Selling Experience
Sponsored content via Merkle B2B
This sponsored article was just one of my contributions to a larger campaign that went on to make a big impact for the client, as well as gaining recognition from the Drum Awards and a win from the B2 awards. Alternate title: Some high-performing potatoes.
Scorpio Pizza Oven
Brand and web copy via COOMER
In bringing innovation to the pizza oven space, Scorpio wanted a punchy voice that defined their differentiators and beckoned to backyard chefs of the highest standards. I shaped their Home and About pages accordingly.
Roundel Holiday Insights Report
Report via Merkle B2B
Target’s in-house media network offers up their valuable research every holiday season, and getting to assemble that data takes some, ahem, thinking outside the gift box.
Vanguard Target Date Funds
Web Copy via Merkle B2B
My first big Vanguard project for Merkle was crafting a landing page about everyone’s favorite topic: target date funds! Would this be considered hazing? Ah, anyway, I love a challenge.
Beheld Beauty Collective
Brand copy, independently contracted
As this local beauty service has evolved into a national franchise, one thing hasn’t changed—their “why,” and the way I wrote it.
